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Sales & Revenue · Lead generation

B2B lead generation

We research companies that fit your offering, find the right decision makers and build conversations from there. For products that need explaining.

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01 How you recognise it

Does this sound like your situation?

Three starting points we see regularly. One of them is enough.

  • 01

    The pipeline is thin despite a good product

    Existing customers are happy, but new conversations only come from referrals. The flow cannot be planned.

  • 02

    Your sales people do the research themselves

    Hours in lists, LinkedIn and data maintenance, hours missing from conversations and deals.

  • 03

    Bought lists deliver conversations, not deals

    The contacts do not fit the offering, and the team loses confidence in outreach.

02 What you get

Three results you will notice in daily work.

  • A target account list with reasons

    Companies with a documented trigger, the relevant roles and verified contact details with their source.

  • Outreach that picks up the trigger

    Short, substantial messages per role and channel, agreed with you, in a steady sequence of email, LinkedIn and phone.

  • Quality conversations in the CRM

    With a note, an assessment and a next step, handed to your team or to appointment setting by FIOXX.

03 What it looks like

A researched account entry.

Schematic example with fictitious data

This is what an entry looks like that we put into outreach, and next to it one we discard.

FieldEntry
CompanyNordwerk Systeme GmbH · mechanical engineering · around 120 employees · German-speaking region
FitOwn IT department, ERP in use, several sites. Matches the agreed target profile
TriggerOpen position “process engineer digitalisation” for two months
RoleHead of production decides on the subject, head of IT co-decides
SourceCompany website, public job posting, commercial register
DecisionInclude. Trigger documented, roles named, no known project running.
DiscardedSecond site without its own IT responsibility: no trigger, no decision authority

Every line has a named source. Without a documented trigger and a recognisable role we do not put an account into outreach.

How do we start?

Ioannis and Tugce Fotiou discussing a process together at the desk
This is how every collaboration starts: with a concrete process on the table, not with a specification document.

When it fits

Your pipeline depends on referrals, and nobody has time to research suitable accounts systematically.

What a first step delivers

A written ideal customer profile with qualification criteria and a first researched account list with a reason for every entry.

What we need from you

Your best existing customers, won and lost cases from recent months and access to the CRM.

We only need these accesses and documents once we start working together. For a first conversation, a short description of your situation is enough.

04 Definition

What B2B lead generation means at FIOXX.

What is B2B lead generation?

B2B lead generation is the systematic building of qualified business contacts that match the ideal customer profile and have a recognisable trigger or need, as the basis for real sales conversations.

With products that need explaining it is not the number of contacts that counts but the fit. A single conversation with the right company at the right time is worth more than a hundred addresses from a bought list. That is why lead generation at FIOXX starts with research and qualification, not with sending volume.

The result is accounts where we know why they fit, who decides there and what the reason for a conversation is.

05 How we work

From target group to a qualified pipeline.

Six steps that build on each other. Every step has a concrete result you can see in the CRM.

  1. 01

    Ideal customer profile and buying centre

    Which companies benefit most, by industry, size, system landscape and situation? And who decides there? We sharpen the profile using your best existing customers and your positioning.

    FIOXX delivers An ideal customer profile with exclusion criteria and a picture of the roles in the buying centre.

  2. 02

    Account research and triggers

    We identify suitable accounts and look for triggers that justify a conversation: growth, job postings, a system change, regulatory requirements, new sites. A trigger turns cold outreach into relevant outreach.

    FIOXX delivers A prioritised account list with a documented trigger per company.

  3. 03

    Contacts and enrichment

    For every account we research the relevant roles and add contact details from public and licensed sources, lawfully and with verification, instead of from bought lists of unknown origin.

    FIOXX delivers Verified contacts with role, channel and context in the CRM.

  4. 04

    Messaging per role

    Department, IT and management react to different arguments. We develop short, substantial messages that pick up the trigger and make a concrete offer to talk, without marketing phrases.

    FIOXX delivers Message building blocks per role and channel, agreed with you.

  5. 05

    Outbound cadence

    Outreach runs through a defined sequence of email, LinkedIn and phone, with intervals that are respectful and content that builds on itself. Every reaction is documented.

    FIOXX delivers A running cadence with reporting on activity, reactions and conversations.

  6. 06

    Qualification and handover

    Reactions get qualified: does the account fit, is there a need, who decides, when? Qualified enquiries go to your team with full context or into appointment setting by FIOXX.

    FIOXX delivers Qualified enquiries in the CRM with a note, an assessment and a next step.

06 Channels

Channels used with judgement.

No channel is good or bad in itself. We combine them to fit your product, your audience and the legal framework.

  • Email

    Scalable and documentable. What matters is deliverability, relevance and a clean legal basis. Mass mails without a reason damage the domain and the brand.

  • LinkedIn

    Visibility with decision makers and signals about who is interested in which topics. Works best combined with content and personal outreach.

  • Phone

    With technical products often the fastest route to qualification, if the caller understands the product and the conversation does not sound like a script.

  • Events and partners

    High context, low scale. We use them deliberately for accounts where personal contact makes the difference.

07 Signals

How you recognise that lead generation is the bottleneck.

  • The pipeline is thin despite a good product

    Existing customers are happy, but new conversations only come from referrals. The flow cannot be planned.

  • The sales team does the research itself

    Account executives spend hours on lists, LinkedIn and data maintenance instead of on discovery and closing.

  • Bought lists deliver conversations but no deals

    The contacts do not fit the offering, and the team loses confidence in outbound.

  • No systematic outbound

    Outreach happens sporadically, without a cadence, without documentation, without learning.

08 Infrastructure

Outbound needs a system.

Research, enrichment, cadences and reactions produce data. For that to become a manageable process it needs infrastructure: clean sending domains, deliverability, a sequence tool that talks to the CRM, and reporting that connects activity with results.

FIOXX builds this outbound infrastructure alongside the hands-on work and uses AI-supported research so the preparation becomes faster and more thorough.

On to appointment setting Sales automation

09 FAQ

Common questions about lead generation

Is cold outreach in B2B legally permitted?

The framework differs by channel and country. We check the requirements from competition law and data protection for every form of outreach, rely on a substantive reason and legitimate interest, and choose channels that are legally sound. Where consent is required, we obtain it or drop the channel.

How many enquiries does FIOXX deliver per month?

That depends on the size of the target market, the offering and the channels. A serious number only exists after the discovery phase. We agree activity and quality metrics (accounts approached, reactions, qualified conversations) and report transparently on what actually happens.

Where does the contact data come from?

From research in public sources, from licensed data providers and from your existing systems. All data is checked, enriched and documented traceably in the CRM, including origin and legal basis.

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Next step

How many of the right companies are you approaching today?

Let us look at your ideal customer profile, your channels and your results so far, and design an outbound process that fits your product.

Request a first conversation info@fioxx.com