When is custom software the right choice?
Custom software is right when a process is business critical and no standard product represents it without compromises, when combining several tools creates more friction than one solution of your own, or when the process itself is a competitive advantage.
Nobody develops their own accounting, email or standard CRM. For an offer process that sets your company apart, software of your own can be the difference between scaling and standing still. FIOXX helps to draw that line honestly.