AI agents in sales: sensible fields of use instead of AI hype
Where AI agents reliably take work off B2B sales (research, preparation, CRM, knowledge) and why human approval is a design principle.
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Knowledge.
Four articles with what we genuinely apply in projects: an order for building a CRM, a decision aid for automation, a checking framework for AI agents and a discovery guide. Every article contains a working tool to take with you. No trend reports, no invented statistics.
B2B sales of products that need explaining: what really works
Discovery, stakeholder mapping, demos and follow-up: what really works in selling complex B2B products and which mistakes can be avoided.
Read the articleCRM automation: from enquiry to follow-up
Data model, enquiry capture, routing, lifecycle and reporting: CRM automation in the right order and why projects fail on definitions.
Read the articleSales automation: what can be automated and what should stay human
Enrichment, routing, reminders and reporting can be automated. Discovery, consulting and negotiation cannot. An assessment from B2B practice.
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